The exceptionally powerful 2400W has some excellent, innovative features to help you create the perfect silky, smooth style.  The ion generator has 90% more ions* for frizz free shine, whilst the turbo function increases air speed for faster drying.  This fantastic dryer also boasts 2 x longer motor life and a 1.8m long cord. With 3 heat and 2 speed settings, as well as a cool shot to set that perfect style, this dryer will help you achieve a sleek finish every time.